The course delves into how businesses can achieve success through marketing, providing unique insights on building a compelling value proposition, establishing a market presence, and competing effectively against rivals.
By the end of this training course, the participants will be able to:
- Identify how marketing creates value
- Know how marketing can influence perceptions, purchasing and loyalty
- Learn segmentation, targeting and positioning leading to more effective and profitable marketing
- Learn how successful brands are developed and sustained
- Learn how design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies
- Develop digital marketing strategies
